Information on www.backingsoftskills.co.uk (the “Website”) is provided to you by McDonald's Restaurants Limited, a company incorporated in England & Wales, company number 1002769, having its registered office at 11-59 High Road, East Finchley, London N2 8AW ("McDonald's") for the purpose of collecting information from users regarding their experiences of soft skills to form a series of recommendations, applicable to a broad range of organisations and people, to help harness the value of soft skills. McDonald’s has established this Website for your personal entertainment, information and communication. Use of the Website is subject to the terms and conditions ("Terms and Conditions of Use") set out below, the Privacy Policy available at Privacy Policy and all applicable laws, and by accessing and continuing to use the Website, you agree to comply with the provisions of the same.

Accuracy of Information

The information contained in this Website and in any other website accessed via links from this Website is provided "as is" or "as available" without representation or warranty of any kind, express or implied. McDonald’s does not warrant or represent the timeliness, content, sequence, accuracy, or completeness of any information or data furnished hereunder.

Use of the Website

Any communication or material you transmit to the website or to McDonald’s in relation to the content on the website by electronic mail or otherwise, including any data, questions, comments, suggestions, ideas, graphics or the like is, and will be treated as, non-confidential and non-proprietary but we shall comply with our Privacy Policy in respect of any personal information we receive from you. Anything you transmit or post shall subject to our Privacy Policy become the exclusive property of and may be used in whole or in part by McDonald's or other members of the McDonald's group of companies and related entities or on behalf of either at any time and for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, McDonald's is free to use any ideas, concepts, know-how or techniques contained in any communication you send to the website for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products using such information.

McDonald's and any other party involved in producing or delivering the Website assume no responsibility, and shall not be liable for any damage to, or viruses that may infect, your computer equipment or other property on account of your access to, use of, or browsing in the Website or your downloading of any materials, data, text, images, video or audio from the Site.

No Guarantee About Linked-to Websites

McDonald’s does not endorse and is not responsible or liable for the materials contained in or through, or products available through the materials contained in other websites accessed via links from this Website (“Linked-to Websites”). Linking to such websites is done at the user's own risk. McDonald’s cannot guarantee and does not warrant the availability of such Linked-to Websites. McDonald’s cannot guarantee and does not assume responsibility for any damage incurred from accessing such Linked-to Websites nor from use, browsing or downloading information from such Linked-to Websites.

Feedback, Comments and Ideas

We are pleased to receive feedback, comments and ideas from you. Should you have any questions or concerns about these Terms and Conditions of Use, please send an email to: mcdonaldssoftskills@portland-communications.com.

Copyrights and Trade marks

The materials on this Website belong to or are licensed to or used with permission by McDonald’s. The materials are protected by English and foreign copyright laws. There are some restrictions with regard to using these materials. You may e-mail, download, or print copies of the materials on this Website, but only for your personal, non-commercial use. When you e-mail, download, or print a copy of the materials on this Website, you must also include all copyright and other notices that are contained in the materials, including the copyright notice on the bottom of the page.

We also own the trade names that are used for our products and services on this Website, and these names are protected by United Kingdom and/or applicable foreign trade mark laws. All other trade marks, logos and other branding are the property of their respective owners, and may not be used without permission.

f you use the materials or trade marks on this Website in a way that is not clearly allowed by these Terms and Conditions of Use, you are violating your agreement with us and may be violating copyright, trade mark, and other applicable laws. In that case, we automatically revoke your permission to use our Website. Title to the materials remains with McDonald’s or with the authors of the materials contained on this Website. All rights not expressly granted are reserved.

Updates to these Terms and Conditions of Use

All information given in this Website applies to the UK only and is correct at the time of publication, but is subject to change without notice. These Terms and Conditions of Use were last updated on 13 January 2014. We reserve the right to update or amend these Terms and Conditions of Use at any time by posting amended Terms and Conditions of Use to the Website. Your use of the Website indicates your acceptance of the latest version of Terms and Conditions of Use of the Website.

Website Information

The Website is provided by McDonald’s and operated for us by Portland PR Ltd whose registered office is 239 Old Marylebone Road, London NW1 5QT.


If any part of these Terms and Conditions of Use is found to be illegal, invalid or otherwise unenforceable by a court or regulator, then, when required, that part shall be deleted and the remaining parts of these Terms and Conditions of Use shall remain enforceable.

You may not assign, sub-license or otherwise assign your rights or obligations under these Terms and Conditions of Use.

These Terms and Conditions of Use do not infer any rights that are enforceable to any party that it not party to them.

These Terms and Conditions of Use are governed by the laws of England and subject to the exclusive jurisdiction of the courts of England and Wales over any claim or matter arising under or in connection with them.