This is the Privacy Policy for the website (the “Website”) funded and provided by McDonald’s Restaurants Limited, a company incorporated in England & Wales, company number 1002769, having its registered office at 11-59 High Road, East Finchley, London N2 8AW, ("McDonald's"). The information that we, McDonald’s, learn from visitors to the Website helps us personalize and continually improve your experience of the Website. Depending on your use of the Website, we may collect different types of information from you.

Our Commitment to Privacy

Your privacy is important to us, and with this in mind, this Privacy Policy outlines for you our online information practices and the choices you can make about the way your information is collected and used. This Privacy Policy applies to all information collected or submitted on the Website. Please read our Terms and Conditions of Use to understand the general rules regarding your use of the Website.

Personal Information

In your use of the Website, you will be required to provide us with personally identifiable information including but not limited to your name, job title, the company that you work for and your email address ( together “Personal Information”). We use Personal Information, which you choose to provide to McDonald’s through this Website, only for the purpose for which it is provided, and we do not share the information with third parties unless we have received your prior authorisation. When you provide your Personal Information to McDonald’s through the Website, we may transfer this to a destination outside the European Economic Area ("EEA") where it may be stored and processed. By submitting your Personal Information to us, you agree to this transfer, storing or processing. All Personal Information provided via the Website will be collected and processed on our behalf by Portland PR Ltd for the purposes of collecting and analysing responses to the consultation questions and producing information in an anonymised and aggregate form. McDonald’s shall not sell or otherwise transfer your Personal Information to any other third parties.

Non-Personal Information

We may collect non-identifying and aggregate information to better design our website. For example, we may track information so that we can tell how many individuals visited a certain area on our Website, but we will not disclose this information to third parties, unless they are parties that have agreed to keep the information confidential. Additionally, we automatically track certain information about your visit to our site. This information may include your domain name and IP address, your browser version, your operating system, the URL you came from, the pages you visit within the Website, and the URL to which you go upon leaving the Website. We use this information, in an aggregate form only, to monitor the performance of our Website, utilization of features and services, traffic trends, and browser versions.

Consultation Responses

The responses that you submit to McDonald’s will be reviewed by McDonald’s and Portland PR Ltd. The information will then be collated and may be shared in an aggregate and anonymised form with our partners and published by McDonald’s as findings of the consultation.

Third Party Sites

Although this Website includes links to other websites ("Linked-to Sites”), we will not share Personal Information about users with the operators of such Linked-to Sites, but may provide aggregate information regarding users to such operators. We are not responsible for the privacy practices or the content of the Linked-to Sites and hereby disclaim all responsibility and liability that may arise therefrom. Links to and from our Website to the Linked-to Sites does not constitute an endorsement by us of any Linked-to Site or its content.


We do not use technologies known as "cookies" on the Website. A cookie is an element of data that is sent to your browser and stored on your computer.

Data Security

To maintain data accuracy and ensure the correct use of information, we have procedures in place to safeguard and secure the information we collect online. However, you acknowledge that you are aware of security and privacy limitations, including but not limited to: (1) the possible limitations or failures of security, privacy and authentication measures and features in this system; and (2) that data or information may be subject to third party eavesdropping, tampering, or alteration.

How to Contact Us

Should you have other questions or concerns about this Privacy Policy, please send an e-mail to

Updates to this Privacy Policy

This Privacy Policy was last updated on 13 January 2014. We reserve the right to update or amend this Privacy Policy at any time by posting an amended Privacy Policy to the Website. Your use of the Website indicates your acceptance of the latest version of Privacy Policy of the Web Site. However, any changes will not be retrospectively applied and will not alter how we handle previously collected information.

Website Information

The Website is funded and provided by McDonald’s and operated for us by Portland PR Ltd whose registered office is 239 Old Marylebone Road, London NW1 5QT.